Will and Jada Pinkett Smith Expand Media Empire With Westbrook Inc

The Smith’s are becoming America’s favorite media moguls.

It started with Will Smith’s Instagram savvy and then came Jada Pinkett Smith’s incredibly raw and honest Red Table Talk talk show on Facebook.

Now the couple has announced their newest multimedia venture, Westbrook Inc. This new company will include the two media companies already owned by the Hollywood couple; Overbrook Entertainment and Red Table Talk Enterprises.

According to The Wrap, the venture will comprise the newly formed Westbrook Studios, Westbrook Media and their merchandising business.

The couple released the following statement, according to the website:

“We are so excited to announce this new venture and fully immerse ourselves in all areas of the media and entertainment space,” Westbrook Inc. co-founders Will Smith and Jada Pinkett Smith said in a statement. “With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world.”

The new multimedia company is planning to create short and mid-form digital content in addition to the traditional TV series and films we’re used to seeing from Smith’s Overbrook Entertainment (Love & Basketball, ATL, The Karate Kid, The Queen Latifah Show).