When west coast rapper, community activist and entrepreneur Nipsey Hussle, 33, was gunned down in front of his Marathon Clothing store on March 31, the news sent shockwaves in and outside of music industry.
Four months after his murder, according to the Marathon Clothing store’s Instagram page, there are plans to erect a Nipsey Hussle Tower in the same Crenshaw strip mall owned by Hussle and where he tragically died.
“As a notice to the public, we’re putting up a gate on August 1, 2019 to enclose the plaza at 3420 W. Slauson Avenue to start the early development stages of the forthcoming Nipsey Hussle Tower,” the Instagram post stated. The post also mentioned that the Marathon store will remain closed, but supporters can continue to shop online at www.themarathonclothing.com.
Born Ermias Asghedom, the 33-year-old Grammy nominee and Los Angeles native began his career earnestly by independently selling his mixtapes in 2005, building a regional fanbase along the way. As Hussle’s profile and collaborations with other music artists grew, so did his desire to give back to the community through the creation of jobs and educational opportunities.
Having come from the gang culture, Hussle sought to improve the lives of young people, particularly those living in the Crenshaw area. He launched Vector 90, a co-working space which also houses a STEM program to mentor and create opportunities for local children. And days before his death he was scheduled to meet with LAPD officials to discuss ideas on how to prevent gang violence in South Los Angeles.
The “Victory Lap” singer, along with business partner, Dave Gross, purchased the strip mall located on West Slauson Avenue in L.A. and opened Marathon Clothing “smartstore” in 2017. Since his death, the site has remained somewhat of a shrine, attracting locals and tourists from all over. Although Hussle was stripped of the chance to realize his dream of more real estate investments, the tower will serve as a commemorative symbol. It was his dream to turn the plaza into a residential and commercial complex to include a Creole seafood restaurant and a barbershop.